Cookie Policy

Last updated: July 2026

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site. Cookies help us improve your browsing experience, understand how you use our site, and deliver relevant content.

How We Use Cookies

Aura Mortgages Limited uses cookies on this website for the following purposes:

To ensure the website functions correctly and securely
To remember your cookie consent preferences
To analyse how visitors use our website so we can improve it
To measure the performance of our advertising and show you relevant ads on other websites

Cookie Categories

Necessary Cookies

These cookies are essential for the website to function properly. They cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences.

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most popular and how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Cookie	Purpose	Duration
_ga	Google Analytics cookie used to distinguish unique users by assigning a randomly generated number as a client identifier.	2 years
_ga_*	Google Analytics 4 cookie used to persist session state and identify returning visitors.	2 years
_gid	Google Analytics cookie used to distinguish users and throttle request rate.	24 hours
_gat	Google Analytics cookie used to throttle the request rate and limit data collection on high-traffic sites.	1 minute

Marketing & Advertising Cookies

These cookies are set by our advertising partners, Google and Meta (Facebook and Instagram). They are used to measure the effectiveness of our advertising campaigns, to understand which adverts lead to an enquiry, and to show you relevant ads on other websites and social media platforms. They are only set if you accept marketing cookies, and they are removed if you later withdraw your consent.

When you submit an enquiry through our website, we also share a securely encrypted (hashed) version of the contact details you provide with Google and Meta, so that they can match the enquiry to an advert you clicked. Your details are encrypted in your browser before they are sent, and they cannot be read by us or by our advertising partners in their original form.

Cookie	Purpose	Duration
_gcl_au	Google Ads cookie used to measure the effectiveness of adverts and to attribute enquiries to a campaign.	90 days
_gcl_aw	Google Ads cookie that stores click information so that an enquiry can be linked to the advert you clicked.	90 days
_fbp	Meta Pixel cookie used to identify browsers for advertising and conversion measurement.	90 days
_fbc	Meta Pixel cookie that stores the last Facebook or Instagram advert click so enquiries can be attributed to a campaign.	90 days

Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the site.

You can also control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. The methods for doing so vary from browser to browser. You can obtain up-to-date information about blocking and deleting cookies via your browser's help documentation.

Third-Party Cookies

We use Google Analytics to analyse the use of our website. Google Analytics generates statistical and other information about website use by means of cookies. The information generated relating to our website is used to create reports about the use of the website. Google's privacy policy is available at https://policies.google.com/privacy.

If you accept marketing cookies, we also use Google Ads and the Meta Pixel to measure the performance of our advertising on Google, Facebook and Instagram. These services are provided by Google and by Meta Platforms Ireland Limited, and both act as separate data controllers for the information they collect. You can read how Google uses data from advertising at https://policies.google.com/technologies/ads, and Meta's privacy policy at https://www.facebook.com/privacy/policy/.

Contact Us

If you have any questions about our use of cookies, please contact us at info@auramortgages.co.uk.